The alternative set is crowded. The premium end of it is empty.
Monty’s is the super-premium, ingredient-pure butter and cream cheese brand: cultured, small-batch, and founder-led. It merchandises next to the best dairy butter in your case.
Premium butter shoppers have nowhere to trade into.
The alternative set is built on commodity spreads with long labels. The shopper buying cultured European butter has no plant-based equivalent at the register. Monty’s is that product, at a super-premium ring.
Cultured, short-label, seed oil free.
Five to six recognizable ingredients per SKU. Live-culture fermentation for real butter depth. No seed oils, no palm oil, no soy, no gums. The new Oat Butter, the lead SKU, carries Seed Oil Free and Certified Gluten Free straight off the pack.
Already selling where premium sells.
In the case at Erewhon, Gelson’s, Lassens, Mother’s Market, Jimbo’s, Butterfield Market, Zabar’s, and Happier Grocery. On the menu at Pop Up Bagels, Sakara, and Levain Bakery. A founder story that earns press, and a customer who asks for us by name.
Three products, two formats.
Oat Butter, Cashew Butter (Cultured and Original), and Cream Cheese (Original, Scallion & seasonal flavors), in retail cups and pouches for the case, and bulk chubs for the kitchen. Both lines below.
For the dairy case.
Five shelf SKUs, merchandised next to the best dairy butter in the case: Oat Butter and Cashew Butter (Cultured and Original) in 5 oz cups, and Cream Cheese (Original, Scallion & seasonal flavors) in 6 oz spouted pouches.
For the kitchen.
The same small-batch recipes in back-of-house formats, already used on the menu at Pop Up Bagels, Sakara, Alfred, Kreation, and Levain Bakery.
Products ship frozen through distribution. Refrigerated code dating from receipt: cream cheese 60 days, plant-based butter 90 days.
Request the line sheet and sales materials.
Your request goes directly to our founder, Lauren Montgomery, and she responds personally. Three fields, nothing else.